Nykaa & Falguni Nayar: the Hero Behind the Succes Story
Nykaa is a name known to every beauty and makeup connoisseur in India. It is the brainchild of Falguni Nayar as the first one-stop shop for all cosmetics brands.Started as an eCommerce website, t
By Excellisit
February 27, 2024
GA4 vs. Universal Analytics- whats new in Google Analytics
Google Analytics is like the Swiss Army knife of the digital marketing world, slicing through the data jungle to bring you the juiciest insights on user antics, traffic trails, and engagement enigmas
By Excellisit
February 9, 2024
Zerodha’s Stellar Marketing Plan: Unleashing a Revolution in Stock Brokerage
Boasting a colossal 6.4 million active users, Zerodha has transcended into India's premier stock brokerage firm, reshaping the financial landscape. This bootstrapped startup's meteoric rise disru
By Excellisit
January 23, 2024
A Comprehensive Guide on Bounce Rate: Understanding, Analyzing, and Improving User Engagement
In the dynamic landscape of online analytics, understanding bounce rates is pivotal for website owners and marketers. Bounce rate, a metric that measures the percentage of visitors who navigate awa
By Excellisit
January 3, 2024
Native Ads vs. Display Ads: Which One is Best for Your Marketing?
In the dynamic realm of digital advertising, the choice between native ads and display ads is pivotal for marketers seeking maximum impact. Each offers distinct advantages, catering to diverse ma
By Excellisit
October 30, 2023
Crafting a Comprehensive Full-Funnel Strategy for Beauty Branding Campaigns
Imagine stepping into a world where every interaction with a beauty brand feels seamless, personalized, and captivating. A world where from the very first glance to the final purchase, every touchpoi
By Excellisit
September 18, 2023
10 Essential Landing Page Optimization Tricks to Elevate Your Conversion Game
Welcome to the realm of digital success where every click holds the potential for transformation. In this fast-paced digital landscape, your landing pages are the gateways to conversions. Crafti
By Excellisit
September 1, 2023
10 Robust Influencer Marketing Strategies to Skyrocket Your Reach in 2023
With more than 150,0000 new videos being uploaded to YouTube every minute and nearly 3.96 active social media users globally, influencer marketing is an indispensable strategy to expand brand visibil
By Excellisit
August 23, 2023
TTFB & INP: Explore Google’s Core Web Vitals of 2023
In today's digital landscape, website performance plays a crucial role in attracting and retaining users. While Google’s performance metrics are ever-changing, it has introduced its latest core web
By Excellisit
June 28, 2023
The Journey from Crawling to Ranking: Unraveling the Search Engine Algorithm
Welcome to the fascinating world of search engine algorithms, where websites compete and ultimately strive to rank high in search engine results. Search engine algorithms are constantly evolving to k
By Excellisit
June 23, 2023
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