Does Your Business have Clear Goals for Social Media Success?

Social media offers an incredible opportunity for businesses to bridge the gap with the target audience and bring the human side of their business to the forefront. But most companies appear to be clueless on social media with no consistent strategy. They experiment too much in quick succession, and when it doesn’t work, they move away from social media altogether.

Businesses uphold the view that customers are interested in the company’s products and services. Sadly that isn’t true. People are somewhat interested in their problems, goals, and lives.

Businesses that show the tactfulness to tailor products or services to solve their problems are rewarded handsomely with loyal customers and unprecedented business growth. A digital marketing agency is best suited to steer a business effectively in the choppy waters of social media journey with credible results.

A great marketing strategy, in-depth research, high-quality content, and visually appealing graphics will be a waste if you don’t have clear-cut goals for your social media efforts. Outsourcing marketing helps struggling businesses craft the right strategy and set achievable goals to unlock social media growth.

Set ‘realistic’ and ‘achievable’ goals for social media when you are starting from scratch. Set small goals or objectives for your social media efforts and gradually scale them reasonably and affordably.

Here are Five Significant Goals Your Business should Aim for to Achieve Social Media Success:

Increase Brand Awareness

Before you think about selling on social media, focus on educating the target audience about your business or brand. For a new business, simply getting on social media and promoting their range of products or services isn’t going to help. You might be able to get a few sales, but it wouldn’t last for long, and you will likely end up burning through your marketing budget quickly.

Who you are, what kinds of products you are offering, what makes them better than other alternatives, what drives your business, how passionate are you about your products/services, and so forth. Your posts and content should work towards offering a clear outlook of your business, its principles & values, product range, and value proposition. This is called brand awareness, where you are sincerely offering information about your business and lending some personality to your content to connect with the audience. Your goal here is to make people aware of your business/brand.

Grow Your Audience

If you had just begun your social media journey, you likely wouldn’t have much of a following. At this point, businesses start spending money to gain followers. When you pay to get followers, you bring those people who aren’t really into your product/service and are likely not to buy it.

Growing your audience doesn’t mean mindlessly gaining followers by spending money. Growing your audience here means introducing your brand to the target audience who aren’t aware of you or haven’t found you on social media earlier.

All social media platform allows you to boost your follower count through ads. Now carefully utilize your research to define the interest of your target audience when running such ads for better impact. Secondly, identify the right hashtags and keywords used by your target audience and competitors to widen the reach of your posts and get your posts seen by the right audience.

Drive Traffic to Your Site

You had introduced your brand and gained considerable followers; now, you should focus on promoting your products/services. Social media platforms showcase your products/services and keep your audience engaged with the brand. To drive sales and boost conversion rates, you have to divert your audience to your website, where deals can be completed.

It’s time to deploy your marketing strategy with niche posts with enticing offers to get clicks and traffic right to your website. You can even run social media ads with the right keywords, stunning graphics, and the best audience configuration to get the best social media ROI.

Your promotional strategy should also have clear-cut goals. Try to keep your social media marketing strategy as simple as possible. If you give too many offers or objectives to the audience in a single post, your audience will get confused, and the conversion rate will take a hit. Go with one or two offers in a single post but not more than that.

Generate Leads and Sales

Businesses usually start experimenting too much on the social media platform, which not just confuses the target audience but even pushes them away from the brand. Before executing any marketing plan, a business should be transparent about whether it wants to collect leads or generate sales. If you are a service-oriented business, it’s better to collect information, and for a product-oriented company, it should be about driving sales.

Your audience on social media isn’t going to visit websites or in-store to share information or make purchases on their own. Therefore you should start with a promotion strategy where you can alert customers about upcoming deals or new product launches.

You can run contests, ads & live stream product launch events on social media to promote your upcoming products. Facebook offers lead generation ads that help collect quality leads at a fraction of the cost of generating leads.

Share user-generated content and old reviews, connect with social media influencers in your respective domain, and use ads to boost sales on social media.

Track Customer Behaviour & Market Insights

Social media can act as a powerful market research tool. Social media allows businesses to monitor & understand customer behavior in real-time. Insights offered by social media platforms are a clear indicator of deriving decisive insight to optimize marketing strategies.

Likes, follows, and shares might appear to be useless to businesses, but over time, they can help judge where they went right or wrong in their marketing approach. They can draw business insights from their social media performance to optimize their products & services in the best possible manner.

Now you know the significant goals to set out before starting your digital marketing campaigns or social media journey. A battle-proven digital marketing agency like Excellis IT can help your business unlock its full potential with a strategic marketing strategy and a team of experts to fulfill your online objectives and business goals.