Ten Tips to Effectively Boom Your App Downloads

Users today have infinite options when it comes to choosing and downloading an app from app stores like Apple App Store and the Google Play Store. There are more than four million apps available. In Google Play Store Marketing some high-profile apps always overshadow the others.

Among this plethora of choices, the very app built by you may suffer from stagnation or scarcity of downloads. Perhaps you want the whole world to use and download your app. Don’t let these failures get to you since there are a bunch of strategies you can make use of to increase downloads and boost your app.

In what follows, we set to discuss our top picks of ten tips and tricks to increase app downloads.

Go For an Enticing App Icon

The appearance precedes the essence. The app icon is the first aspect to reach the visitor’s eyes. Even the choice to click on and proceed further is determined by how soul-catching the app icon is.

Thus, putting efforts and rigor into the app icon may prove fruitful and worthwhile. You must design your app icon in a manner so it can clearly represent the essence of your app. Here are some criteria for an effective App-Icon:

• Must be recognizable and eye-catching.
• Must be a clear representation of the product and the brand.
• Should give the users a strong idea of the app.

Utilize App Store Optimization

App store optimization (ASO) is the equivalent of Search Engine Optimization. What SEO is for content creation, ASO plays an identical function in the case of app visibility. App Store Optimization Service is a kind of dedicated professional service to guide you through the basics of ASO. You can boost the visibility of your app by meeting the requirements of App Store Optimization Guide. Here we set forth to discuss some elements of ASO.

• Keyword Relevance: By using Google’s AdWords keyword tools or Sensor Tower, you can optimize the keywords you incorporate in your app’s description or title. You can identify the keywords by using the tools from above and then use the most relevant of them in your App’s contents. A lot of users in Kolkata now a day are searching the web with the Best Search Engine Marketing Company in Kolkata to get professional help in resolving the keyword problems for their apps.
• Categories: When you submit your app under the scrutiny of an app store, it is always advisable to use the most relevant but not overly-saturated category. After all, your category will determine the genre of your app.
• App Downloads: The number of people to have downloaded your app will directly influence your app’s overall rating.
• Feedback and Reviews: More positive feedback and reviews can boost the rating of your app. The more highly it is ranked, the more downloads it will get. As a strategy, you can prompt in-app reviews at key moments to help boost those reviews.
• Location Targeting: You should tailor your app’s description according to the location you want to target. It is a good practice to translate the language of your app contents into the dialects of the target region.
• Keep The App Engaging: If you want to keep your app engaging, you ought to keep adding new content from time to time. Users now a day tend to download and uninstall apps in quick succession. Thus to ensure constant use, you also need to put some effort into it by regularly updating it with new content.

Website, Blog, and Social Media as Secondary Supports

Another very important keystone for mobile app marketing is perhaps boosting its presence throughout the web. In our information society, people tend to turn to the web for reasons ranging from entertainment to essential commodities.

The best way to boost your app’s online presence is by linking it to different websites and blogs. Some elements of social media marketing can as well be deployed to widen its online presence. You can always consider including a blog on your site to showcase the most important features and advantages of your app. You can also put up helpful and engaging posts on social media to promote your app.

Many mobile app marketing services work in a professional capacity to ensure the online presence of Mobile applications.

Email Marketing

Let’s not disregard something which has been with us for forty years. Yes, we are going to talk about E-mail marketing. It has been experimentally established that emails do indeed increase mobile app installs.

Below are the two most important features of Email Marketing:

• Increases subscribers before the official launch of the app.
• Inform and remind people of new updates and features.

It is always best to start with a landing page and then slowly work towards an email address database. If you can successfully create hype showcasing the most interesting features of your app, people will spontaneously subscribe to your database. Any Digital Marketing Company will advise you not to neglect the aspect of Email Marketing.

You can exponentially increase the strength of the subscribers by making your email database mobile-optimized.

Encourage Reviews and Feedback

Positive user feedback will raise the visibility and overall ratings of your apps. You should encourage your early users to write feedback and reviews on your app. In-app messages and follow-up emails can also be utilized to encourage user review after each successful download.

Create deep links to your app

This is yet another way to increase the downloads of your app. By creating deep links into your app, you can enable your users to move into the mobile interface from the web much more seamlessly. This feature boosts both the visibility and accessibility of your app irrespective of the platforms your users are on. This tactic also helps you to track the analytics behind your app, detailing where and how users are encountering your app.

A Big Yes to Demo Video

Visual cues such as text description and screenshots are necessary, but not sufficient. To make your app more enticing, you should up your game by making a demo video that showcases the working and all the salient features of your app.

A simple video, of no more than thirty seconds, can do wonders for your app; when optimized with keywords and usability, that simple demo video can boost the downloads like nothing.

User also read: Advanced Strategies to Boost Your AdWords ROI

We live in the era of machine learning. Perhaps we can also learn quite a lot ourselves from the machines. You can learn the most about marketing strategies from the very data you collect from your current users.

In-app tracking can become the most useful leverage for you since it allows you to learn from your users’ behavior. Are they downloading your app frequently? Are they installing and uninstalling it in quick succession? Are there any common usability issues?

There are manifold in-app tracking tools such as SDK (Software Development Kit) that enable you to connect to your app analytics.

Use Ad-retargeting

A supporting website to your app can bring an outstanding bonus feature. This feature helps you to monopolize that section of the audience who have visited you but have not yet committed to a download. Any digital marketing company in Kolkata and elsewhere can aid you in Ad-retargeting.

This is precisely where Ad-retargeting comes in as you can specifically veer towards those users with ads reminding them of your app. These Ads can be arranged on platforms like Google, Facebook, and other websites that support Google Ads.

App Directory Sites

This is the most straightforward method among the all recounted above. This strategy simply consists in getting your app reviewed by tech bloggers. For instance, many tech bloggers from the Best Content Marketing Services in Kolkata regularly write on freshly launched apps or apps in development.

You can consider posting your app on all of the app-directory sites you can find. There is an utmost probability of some tech-blogger encountering your app and reviewing it. And when you get some reviews from renowned tech bloggers, who can forestall the boom of your app’s rating anymore?

Finishing Thoughts

Boosting the downloads for your app is a process of continuous experimentation and recurrent trial and error. The reason for this complexity is rather simple. What may work for a general consumer base, may not work for your target audience. It is always better to keep in mind that each specific app has its own specific base of the target audience. Prioritizing your target audience is the first stepping stone toward the development of your app.