The Impact of Innovation on eCommerce Web Design and Development

E-commerce industries have been witnessing an outstanding boom in recent years. With a heavy inpouring of many technological innovations and trends, E-Commerce web design and development in Kolkata has revolutionized thoroughly.

In today’s world, most retailers are moving their business to an online presence. The ongoing innovation in E-Commerce has strengthened the focus on better conversion rates, seamless user experience, and minimizing cart abandonment.

Below we set to discuss five innovations that have radically transformed the future of E-commerce.

Top Five Innovative E-commerce Web Development Trends

Brands and businesses on digital platforms are most likely to enjoy the benefits of E-commerce innovations. With the rising popularity of E-commerce platforms you should also update yourself with tips to secure your E-commerce websites. These innovations are positively shaping the users’ experience, along with raising conversion rates. Below is our take on top-five E-commerce innovations:

Voice Commerce

With the rise of voice assistants like Alexa, Siri, Google assistant, and so forth, more and more people are directly placing their commands through voice instead of typing. This phenomenon added a new dimension to online commerce.

Thus developing a website with a voice search feature will help you to reach a wider audience, buying and accessing through voice activation. This trend demonstrates how IoT (Internet of Things) and the future of E-commerce are intimately linked.

Social Commerce

Different social media platforms allow retailers to actively engage with their customers. The motto of social commerce in our era is: Don’t just sell, engage!

Through this process, the retailers receive thoughts and feedback from the customers and the customers get an opportunity to buy personalised versions of the brands. Integrating your social media websites into online commerce can do magic in terms of increasing conversion rates and reach.

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Omni channel commerce is a multi-channel approach to making E-commerce readily available over a variety of devices and interfaces. In our world, there are as many devices as there are different operating systems. Thus, retailers must make sure that customers can access their e-commerce websites through devices of their choice.

Through Omni channel commerce, it is possible to connect with customers irrespective of digital devices or platforms used by them. For instance, a mobile-optimised E-Commerce website can help you to reach 79% of consumers using their mobile phones to purchase online.

Physical Store Heat-maps

This is yet another element where IoT (Internet of things) and innovation in E-commerce come together. IoT sensors and heatmaps enable you to track shoppers’ contact with different products and even time spent in specific sections of the store or shopping malls. These tools function as the equivalent of different applications which are deployed to track brand reach and conversion rate.

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Augmented and Virtual Reality

There was a time when the image was sufficient to stimulate the consumers’ desire for a certain product or brand. But in our time consumers are becoming more cautious and increasingly picky in case of settling down for a product.

Since a lot of consumers want to test the product before they buy online, usage of Augmented and virtual reality can be a great supplement here. Through the simulations of AR/VR, the consumers can be made aware of the brand’s utilities and function.

The same kind of innovation can be implemented with chatbots which through the mode of questions and answers can convey the particularities of the brand to the consumers.

Conclusion

Web Development Services such as web development company in Kolkata and elsewhere are constantly working on such innovations to bring IoT and E-commerce together. E-commerce is thriving on this multitude of innovations, extending its empires through the web and across devices.